Client: Family Routes
One product concept launched the Threxy company: Family Routes.
Family Routes, the first product from the Threxy family, was created to offer families a safe, unique and private social network to interact with those closest to them. We wanted to build a website that was a way to speak to all parts of a family life, coining the phrase, “Life is Meant to Be Shared.” Four key elements were required from the site: the ability to use the site with ease, the ability to engage with family and friends with a low-level commitment of time, a multi-media environment, and a place where family members could collaboratively contribute to the life story of the child. The result was a hit, leading its social network category for nearly a year, gaining us a true understanding of why it’s important to keep development in-house and catapulting our company into a agency business.