Client: Doppelganger - vSide
Doppelganger Tackles Entertainment in Virtual Worlds
Doppelganger, a leading entertainment virtual world grew from a proof of concept to a live product during the past year. The client was in need of an interim marketing team that would gear up the company for the next phase of growth. Threxy offered the client a immediate, short and longer term marketing plan-of-action. Doppelganger and Threxy worked together to target, engage and communicate with the vast user base and built the structure for the company’s entertainment programming.
The result was the single most successful user program in the history of the company, utilizing a matrix of user engagement, email outreach and viral marketing.
Threxy was charged with maximizing the assets of the company including the intense power user loyalty.
Using viral marketing techniques, Threxy led Doppelganger’s users through a name change, UI shift and in-world developments.