Design. Develop. Market.

About / Executive Team

Samantha Fein, CEO

Strategic Marketing, Social Media Addict

Samantha is a seasoned online marketer with over a decade of experience in product marketing strategy. Her expertise ranges from building social networking strategies to brainstorming community positioning.

She specializes in taking rough concepts and transforming them into viable online businesses. Monetizing and marketing in the online social arena is her bread and butter. Samantha is fluent in all major social media trends and is an authority on harnessing those outlets to move the needle on brand recognition, social marketing distribution, and online customer acquisition.

LinkedIn - Twitter

Aaron Hurley, CTO

Chief Technology Officer, Ruby on Rails Kool-Aid Drinker

I love elegant design. I want things to make sense and work how you expect them to without even knowing it. I want things seamless. My goal is to make stuff so easy that Grandma can use it, but so well thought out that I want to use it.

LinkedIn - Twitter

Sherry Willhoite, C(3)PO

Chief Product Officer, Product Brianiac and Roobma Fanatic

Sherry is a seasoned Chief Product Officer with over a decade of experience in product strategy and development.  Her expertise ranges from building company and product strategies for publicly traded companies to being known well for getting her hands dirty to get a critical product cycle complete. This veteran of the online community space was seasoned at Yahoo!, Friendster and Spark Networks and her own online consulting company, Threxy., Inc.

LinkedIn - Twitter

Threxy, Inc.